All posts by christiaan Van den Broek

How brands are building meaningful emotional connections with drivers to add value to their journeys.

Many people are back behind the wheel, but some are experiencing Covid-19-related anxiety in regards to being out and about, and hence seeking ways to reduce this.

As a consequence brands are attempting to emotionally connect with drivers – offering an avenue for them to feel more relaxed – which is more fitting as many opt to drive rather than use public transport.

So, what exactly triggers our stress when driving in particular?

Do you relate to any of the following?

As stated by the Ipsos Covid-19 trackers, (Campaignmonitor.com) 56% of consumers prefer the car as a mode of transport and two-thirds are missing restaurants and cinemas, among other places. However even when life eventually returns to normal the stress of driving won’t disappear.

In the Happy Commuter research, 71% of people said they arrive at work feeling charged by their journeys, “super-stressed drivers claimed three main triggers, in normal times – feeling lonely while driving 44%, a fear of being late for work 21% and too much traffic 55%. Now there’s a fourth: Covid-19-related anxiety. That’s a big ball of loneliness and stress.”

How exactly are brands connecting?

We’re all exposed to stressful driving from time-to-time. However to alleviate this and act as a pick-me-up for drivers embarking on long journeys, brands have attempted to entertain drivers with little touches. Last Christmas, as part of Coca-Cola’s global festive activity, users of the geo-platform Waze could have Santa as their own personal navigator, allowing the big man himself to guide them “Ho Ho” home (great pun!).

Another example is the McDonald’s famous M glowing on our dark maps, prompting people to take a break and re-route. Apparently, the sign has offered a source of comfort and company to a lonely driver who fancies a little treat on their journey.

Back to the geo-platform – Waze has attempted to be of value to consumers tracking where they are going. Letting drivers know perhaps where local stores are open, along with drive-thru and click-and-collect options, alerting them to hygiene protocol, easing Covid-19-related anxiety – or offering takeaway options once the driver reaches their destination! Offers presented to the driver will be in line with regular routes taken, retailer special offers such as those from Tesco will be presented at the right time, right place and the right journey.

Platforms such as this are helping to ease traffic related issues by alerting drivers alternative routes, whilst letting you know where to find a local petrol station or shop. Nobody likes being late for work, so as Waze collaborates with cities and towns, traffic issues can be fixed to help drivers get to where they want to be faster (well within the National Speed Limit!).

It’s great to see brands serving a meaningful purpose and fundamentally being of use when people need it more than ever, especially right now with more people experiencing a greater degree of loneliness or stress.

Are you on the hunt for a car that offers you more comfort and joy whilst driving? A new fixed contract car gives a driver immeasurable levels of pleasure including for example: driver comfort, performance, latest technology for SatNav and Spotify, highest levels of safety and security, and critically at the moment – ambient air management inside vehicles.

To find your next stress relieving car – check out our latest offers:

www.cvsl.co.uk/specialoffers

Let’s get rugby back! CVSL official car supplier to Sale Sharks

It’s Sharks time! The wait is finally over…it’s been a long time coming but the time has come… the Sale Sharks Rugby team are back out for their next battle!

As rugby makes a welcome return and takes a step towards normality, CVSL will be cheering the guys on as official car supplier for the remainder of the 2020 season, helping drive Manchester and the North West’s  premiership rugby team forward. 

CVSL Managing Director Tony Poole comments,“it’s great to see rugby securing a green light to safely recommence play after a tough few months. Let’s hope for a successful end to the season for the Sharks, and best of luck from all the team at CVSL”.

With tonight’s game against Wasps, we expect a fierce battle with Wasps edging Sale in third place in the table at the moment – and with several changes to the Sharks team from the Exeter clash this will be interesting to watch.

#Rugbyreturns

To celebrate the return of Sale Sharks we have some scrum-my car offers just for you…

Discover our full Audi ranges, that embrace performance, efficiency and design: 

Lease an AUDI Q7 DIESEL ESTATE which is built for adventure. 

From: £355.99pm + vat

https://www.cvsl.co.uk/vehicle.php?VehicleType=C&VehicleID=90671

Lease the menacingly powerful new AUDI A7 SPORTBACK.

From: £446.71pm + vat.

https://www.cvsl.co.uk/vehicle.php?VehicleType=C&VehicleID=92237

Let CVSL look after you, get in touch today.

CVSL’s MOT Guidance

The deferral scheme for MOTs will end 31 July, as announced by the government. So what does this means exactly for you and your vehicle?

If your MOT is due in August please arrange it as usual, as the deferral scheme has finished.

If your MOT was due between 30 March and 31 July, you could have some time left to arrange it, but CVSL would strongly encourage that you get cracking with getting your vehicle booked in  as soon as possible – to make sure that your vehicle is roadworthy and is essentially safe to drive. 

What actions do I take if my MOT was deferred?
If your MOT was due during lockdown you will possibly have a couple of months left to sort arrangements – but we would recommend just sorting it out now, as you can expect a backlog of bookings due to many others being in a similar position to yourself. CVSL want to ensure that all of our customers stay safe and have had their vehicles checked, to avoid the risk of breakdowns or accidents – please don’t hesitate and get your vehicle checked today! 

For further advice team CVSL are here to help, get in touch and we will be sure steer you in the right direction 0800 085 4256. Stay safe everyone. 

CVSL’s Summer Driving Guide

As the summer holidays approach and lockdown eases, we are set to enjoy more road trips and “staycations” this summer, swapping airports and planes for motorway services and cars. 

With the weather heating up, many of us are heading out on the road with families to explore and embark on a mini summer adventure.

So how can you make driving a breeze and ensure that you avoid breakdowns and drive safely this summer? Cars can get hot and stuffy for longer journeys even with great air-conditioning, and a large supply of water. To avoid delays and allow for breaks it’s always a good idea to prepare yourself, your car and your route before setting off.

Here’s our advice to help with the bigger challenges of summer driving and to ensure that the start of your trip is a great one!

Plan your journey ahead – Ensure that you check the weather, road conditions, and traffic –either via an online route planner or a mobile phone app providing traffic updates, local radio stations can also be helpful.  Allow plenty of time to get to your destination safely (although part of the mission of getting there is gathering all the troops together!). Avoid travelling back on a Sunday evening before a school term starts. And if you’re on holiday, but it’s a working weekday then plan your trips to avoid rush hour.

Essential car check – Basic checks before you set out can avoid unnecessary break downs during the journey. As a minimum, check the engine oil, coolant and screen-wash levels are correct. Check the car’s tyres for tread and pressure – make sure you have enough fuel too, keep your gas tank close to full whenever possible. Punctures are more likely to occur if your tyres are already damaged or they’re at the wrong pressure, the higher temperatures of summer will increase the risk of a blowout.

You can also apply all these safety checks that we previously mentioned here: https://www.cvsl.co.uk/blog/2020/04/

Avoid overheating – High temperatures can aggravate cooling system problems too. It’s important to check the coolant and cooling system regularly to avoid overheating.

Avoid glare –  Dazzle from the sun causes lots of accidents but you can reduce the effect by keeping your windscreen nice and clean, and by replacing worn or damaged windscreen wipers.

Stay alert – On long trips try to stop at some stage, to stretch, get something to eat, return calls or text messages, and change drivers or rest if you are feeling sleepy, even if it affects your arrival time to your destination – take breaks!

Car entertainment –  If you’re travelling with children, pack toys and games that will keep them occupied and reduce the chances of them distracting your attention from the road.

Drink up – Of the h2o kind of course. In general you should always look to stop in a safe place for food and drinks stops. As mentioned, avoid getting over-tired or dehydrated; take frequent breaks from driving.

Heatstroke – This mainly applies to children in the car. If it is a hot day and children are left unattended in a car park for instance even for a few minutes. Vehicles heat up fast, especially temperatures inside the car, even with the windows down. Think about any pets travelling with you too! They will need regular comfort breaks, a leg stretch and a drink. Never leave your pet in a hot car while you go to the services for example.

Cool Car – Keeping a regular supply of cool air circulating inside the car will help you stay comfortable and alert.

So there you have it. CVSL’s little guide to ensure that you are ready to drive this summer!

If you need help finding that perfect vehicle for your next trip get in touch.

CVSL are here for you

As you have a vehicle financed by CVSL, we want to keep you informed and updated on what we’re doing to support you in these challenging times. 

The team here is still operational and are working from home and now more than ever we just wanted to re-assure you that we are available for your enquiries and/or any concerns you may have. Don’t hesitate to contact our team on 0800 085 4256 or email us on sales@cvsl.co.uk 

We have also created a handy FAQ, which will hopefully answer some of your questions.
Issues relating to payments 
If you are worried about keeping up with your payments, please speak to a member of staff, who will assist you further and discuss options available to support you.
Repair, maintenance and tyre availability
Scheduled maintenance may have been postponed during the COVID-19 outbreak, however urgent repairs may still take place. If you are unsure about maintenance and/or repairs to your vehicle, please phone our team on 0800 085 4256, who will give you the appropriate advice on what action should be taken and remember to stay safe whilst driving. 
MOT guidance
The Government have confirmed that MOTs due after 30 March 2020 will be extended for six months and this will automatically update 3 days before expiry. If this doesn’t happen please email the DVLA with your registration number and your MOT expiry date – covid19mot@dvsa.gov.uk.  Despite MOTs being extended for 6 months, it is still your responsibility to keep your vehicle in a good working order as you could still be fined for failing to do so. 
Collection and delivery delays
As many manufacturers have either closed their plants or have seen delays with parts being delivered, there may be a delay in the delivery of your ordered vehicle. Here at CVSL, we will continue to keep our customers informed on delivery dates. 
Safety recall
Manufacturers are still helping with safety recalls – please contact your local main dealer for further details and advice. Alternatively, if your main dealer has closed, contact your DriverLine for support. Do not drive if the vehicle is a recall car, you can contact CVSL if you need to discuss a particular case. Non-essential upgrades or updates that the dealerships can make during a service are not essential and can wait until government restrictions on movement are lifted.
CVSL are still here to help
Despite uncertain times and our delays in getting back to you, which we know is frustrating, please remember that we are here for you, and be reassured that we are doing everything that we can to support you, we appreciate your patience.

CVSL know this is an extremely difficult time for everyone. Keep a look out on our Social Media channels and website for further updates and advice to get you through these turbulent times. Stay safe if you’re driving and we sincerely hope that you keep well, we can all navigate through this together.